The management of hair salons for men, women and children, beauty centers, aesthetic and training centers for the hairdressing profession; the purchase, sale, import and marketing of products and tools for hair care, perfumery products, services and accessory products for beauty and body care; assuming representations, importing machinery, equipment, products and any tools for hairdressing, hair care, body care and aesthetics in general, fashion accessories and jewelry. The company may acquire and sell real estate, as well as manage and administer the rental of real estate owned by the company, and exercise any activity directly or indirectly related to the purpose of the company or which is suitable to promote it. It may acquire participations in other companies and enterprises, as well as open branches and/or subsidiaries both in Switzerland and abroad.