The company's purpose is: the import, export, promotion and marketing of wines; the marketing of food and non-food products, alcoholic and non-alcoholic beverages; the provision of services and advice in the field of wine tourism; the organization of any type of event, the provision of services and advice, training, marketing of ideas or projects, in the aforementioned fields. As a secondary purpose, the company may also, except for operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE): engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.