The company's purpose is the trade, import, export, and sale, both retail and online, of men's and women's clothing items, handicraft accessories, and design furniture, as well as the provision of related services, such as in particular the customization of products and private shopping activities. The company may also import, export, trade, and acquire agencies for steel laminates, assembled products, transformer components and accessories, thermoplastic materials and products, as well as construction and hydroelectric materials, along with the provision of related services such as technological know-how transfer, consulting, and strategic collaborations. The company may, in Switzerland and abroad: carry out all activities, including commercial, industrial, and financial operations, directly or indirectly related to the company's purpose, including the provision of movable and immovable guarantees and sureties; directly or indirectly acquire interests and participations in other companies or businesses in the sector related to the company's purpose or in other sectors; assume representations; acquire, sell, register, and exploit trademarks and patents; acquire, sell, hold, lease, and manage its own real estate; establish branches and subsidiaries.