The company's purpose is the acquisition, sale, exchange, rental, construction, financing, operation and management of properties or land, with or without accessories, except for operations prohibited by the LFAIE. It also aims to buy, sell, e-commerce, import-export and create clothing, fashion accessories, jewelry and cosmetics. It may also market any coaching service and any consulting in real estate and cosmetics, in particular. It may carry out any financial or commercial operation related to its purpose or likely to favor it. Furthermore, it may create branches/subsidiaries in Switzerland and abroad, take participations, found or finance companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties.