The company's purpose is to trade, import and export goods of all kinds, in particular textiles, clothing, shoes, sports articles and leather goods, and to perform all related activities. The company also aims to provide services in the field of goods of all kinds. The company can register, acquire, encumber and sell intellectual property rights (in particular patents, trademarks, design and copyright) in Switzerland and abroad, operate retail businesses and establish branches and agencies in Switzerland and abroad. It can enter into licensing agreements and franchises. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.