Management of movable assets and participations; acquisition, sale and marketing of licenses; advertising and sponsoring related to sports and any other field; consulting, marketing, management and public relations related thereto; provision of all services in the field of real estate brokerage; purchase and sale of any real estate; all activities related to real estate promotion. To this end, the company may undertake all commercial, financial and artisanal operations directly or indirectly related to its purpose. It may create branches in Switzerland and abroad. It may grant loans or guarantees to its associates and third parties, act as guarantor for loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.