The company's purpose is to design, build, manage, administer, promote and operate hotels, hotel companies, restaurants, meeting, congress, convention or event spaces, as well as to carry out all other ancillary activities related thereto, such as coworking, coliving or similar activities, and, in general, all work and services related to the hotel and tourism industry, including services in the real estate sector. The company may also develop, acquire, hold, manage and transfer intellectual property rights. In general, the company may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose, for its own account or for the account of third parties, including acquiring, encumbering, selling and managing real estate in Switzerland or abroad, excluding operations prohibited by the LFAIE. Furthermore, for its own account or for the account of third parties, it may provide financing, grant loans and enter into guarantees and sureties. It may also create subsidiaries and branches and participate in other companies in Switzerland and abroad.