The company aims to provide concepts and text for advertising, direct marketing, public relations, multimedia, as well as the production of advertising materials. The company may establish branches and subsidiaries domestically and abroad, and may participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property domestically and abroad. It may also undertake financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.