The company's purpose is to provide consulting, conception and implementation of strategic, communicative and marketing-related measures for companies, organizations and individuals; to provide services in the areas of management consulting, brand communication and media production; to offer and conduct workshops, training sessions, seminars, events and interim management to build and promote business, digital and market-relevant competencies; to conduct market research, develop digital platforms and trade in goods and services of all kinds; to acquire, hold, manage and dispose of brands, copyrights, patents, licenses and intellectual property rights of all kinds, in particular to the extent that they are related to the company's main purposes; to take over or participate in any companies; in general, to carry out all business, financial and industrial operations, including with securities or real estate, which are directly or indirectly useful for the pursuit of the main purposes; the company may, in particular, provide financing and grant guarantees and warranties for third parties; to establish branches in Switzerland and abroad.