The registration, production, promotion and sale of audio, video and photographic media. The creation of software. The hiring of artists and personnel active in the fields of events and sports. The management of events and various performances in the markets of clothing, record production and entertainment. The creation, production, purchase and sale of clothing and accessories in the fashion sector. The purchase, sale and creation of brands. The purchase, sale and management of networks, sales, franchising, stores, outlets. The management of warehouses and production progress (quality, logistics), both in Switzerland and abroad. The import and export of clothing, accessories and technology. The company may acquire interests, representations, shares, participations in other companies or firms, even those with unrelated or analogous purposes, in particular industrial and production companies, both in Switzerland and abroad, and make financing in participating companies or administer participations; it may also carry out any financial and commercial operation useful for achieving the social purpose, and any operation directly or indirectly connected with it.