The company's purpose is to provide consulting, creative and production services, including strategic brand management and consulting, conception and design, advertising, media planning, media production, media distribution, media purchasing, media analysis (film, photo, text, multimedia, print, digital, TV), public relations, event management and organization, as well as all other businesses that are suitable to promote the company's business activities within the scope of its purpose. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all businesses that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for affiliated companies and third parties.