The company's purpose is to provide services in the fields of event management, entertainment and corporate consulting, the purchase, sale, management and exploitation of licenses and rights to intangible assets, as well as the trade in goods of all kinds, in particular merchandise. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.