The company's purpose is: the organization and management of sports and cultural events, as well as the research and solicitation of sponsors in connection with these events. It may also offer sports coaching services to individuals. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking a participation in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.