The purpose of the company is to acquire, manage and hold, as well as finance, participations in domestic and foreign companies. The company may also offer services in the field of consulting for advertising productions, accompanying projects of all kinds in the field of advertising, conducting seminars and coaching. Furthermore, the company may engage in financing, investment and lending transactions of any kind, enter into guarantees and provide securities in favor of third parties, as well as enter into all transactions and conclude contracts that serve to promote the company's purpose and are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all transactions that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as enter into guarantees and sureties for subsidiaries and third parties.