The company's purpose, both in Switzerland and abroad, is the organization and management of flight schools and pilot training courses, training courses, sports preparation centers, particularly in the field of racing cars. The management of car racing teams and sports stables, the provision of services, the conception, management and promotion of sports and non-sports events, in particular car racing competitions, professional or amateur, as well as seminars and training courses; the management, organization and promotion of sports championships. The management and commercialization of advertising spaces and promotional products, marketing, sponsorship and management of sponsors in the field of sports in general. The management and representation of athletes and pilots and the provision of services and consulting in this field; the purchase, sale, management and exploitation of image rights and sports rights. The purchase, sale, technical assistance, rental, management on its own account and on behalf of third parties of racing and non-racing vehicles, as well as their components and spare parts, as well as technical clothing and accessories related to motorsport and piloting. The production, management, marketing and brokerage of photographic and video services, films, sports publishing products, television, multimedia, advertising, educational and information products. Furthermore, the promotion, marketing, management, representation and brokerage of luxury goods and accessories, the marketing, assumption and exploitation of agencies, representations, brands, licenses and high-tech products in general, the purchase, sale, management and administration of real estate. The company may, in Switzerland and abroad, open branches and subsidiaries, take participations in other companies or societies, as well as carry out all commercial and financial activities that are useful, directly or indirectly, to the achievement of the company's purpose.