The company's purpose is a) to hold and manage participations and all functions associated with a holding company, namely central management tasks, controlling, financing, and strategic management; b) to manage family assets; c) to acquire, hold, manage, and dispose of brands, copyrights, patents, licenses, and all kinds of intellectual property rights, in particular to the extent that they are related to the company's main purposes; d) to acquire, hold, manage, encumber, and dispose of real estate in Switzerland and abroad; e) to carry out all business, financial, and industrial operations, including those involving securities or real estate, which directly or indirectly serve the pursuit of the main purposes; the company may, in particular, provide financing and grant guarantees and warranties to third parties; f) to establish branches in Switzerland and abroad.