The company's purpose is to provide strategic and operational business consulting on a national and international level, particularly in the areas of strategy, business planning, assortment optimization, procurement, marketing, sales, distribution, key account management, organization and personnel, as well as training and further education, and all related activities such as optimizing customer presence on online platforms, IT-based tools, methods, and publications. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as issue guarantees and sureties for its subsidiaries and third parties.