The company's purpose is: the creation, organization and operation of entertainment and leisure activities and structures for individuals and professionals, events and manifestations for its own account or for third parties; the operation of shops and public establishments (canteen, bar, restaurant,...); the organization of passenger transport; the design, rental and sale of various finished products, objects, gifts, games, books, accessories, derivative products and related articles, directly or online on the internet. Furthermore, it may: carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.