The company's purpose is to carry out, in an integrated manner, corporate and institutional communication activities. In particular, it may: conceive, produce and disseminate editorial, multimedia and digital content for promotional, advertising and branding purposes; design, plan and manage communication and advertising campaigns through digital and traditional channels (media buying, digital media planning); conceive, develop and implement experiential and relational marketing strategies; devise media strategies (media strategy), communication plans and integrated narrative formats for companies and institutions. The company may also engage in activities of conception, production, promotion and marketing, through online and offline channels, of horological products and related accessories. To this end, it may conceive and develop brands, models, designs, patents, industrial drawings, know-how and in general any intellectual property right, also for the purpose of their enhancement and economic exploitation, direct or indirect, including licensing. The company may also carry out activities of acquisition, restoration, customization and enhancement of historic and vintage vehicles, also through the use of professional services and outsourcing, both on its own account, with a view to subsequent resale, and on behalf of third parties. In this context, the company may promote initiatives and projects of circular economy and sustainability, with particular reference to the reintegration of used vehicles into the active cycle of use. The company may also carry out any other commercial, industrial or service activity connected, complementary or in any case instrumental to the achievement of the corporate purpose. The company may, directly or indirectly, acquire participations and interests in companies, entities or consortia, having an object analogous, akin or complementary to its own, both in Switzerland and abroad, for the purpose of achieving its corporate purpose. The company may finally carry out real estate activities, both directly and indirectly, as an investment, without any territorial limitation.