The promotion and organization of national and international sports, cultural, artistic and commercial events, including the sale, also through the internet and other e-commerce channels, of hospitality services for these events. The company also aims to research sponsorship and advertising, as well as public relations activities and the organization of meetings and conferences. The production, distribution and exploitation of advertising rights for the electronic luminous panel for player changes in sports called "Delta". The company may acquire, hold and transfer participations, as well as participate in other companies with similar purposes, provide any performance, conduct business and conclude contracts aimed at promoting the social purpose, directly or indirectly connected to them.