The company's purpose is to engage in the trade of beverages, wine and spirits, the trade of comestibles and corporate gifts, as well as the organization and execution of events. The company provides services of all kinds in these areas. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.