The purpose of the company is to provide higher education and professional training, development and implementation of study programs and continuing education measures, as well as the awarding of Bachelor's and Master's degrees, particularly in the fields of management, international business, trust, finance, human resources, hospitality, gastronomy, tourism, marketing, strategy, communication, and electronic data processing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.