The company operates in the equestrian sector. It directly or indirectly buys and sells horses, supports marketing and merchandising activities related to the equestrian world, and develops a digital world related to equestrian activities. The company can develop, market any type of activity related to the equestrian world. It can provide advertising, marketing, and networking services. Furthermore, it can register, acquire, transfer, and hold company and service trademarks, as well as patents, and grant, acquire, and transfer licenses for use. The company can acquire participations in other companies and enterprises and carry out any other activity directly or indirectly connected with the company's purpose or that is suitable to promote it, as well as open branches and/or subsidiaries in Switzerland and abroad.