The core activity of DynamicElement is the development and provision of innovative technologies for creating unique product or packaging surface markings that protect against counterfeiting and grey markets, track products along the value chain and create new opportunities for customer loyalty. This includes, in particular, the application of computer vision, AI and process integration to capture unmistakable surface features.
AI-generated
Offering
Products & services
Industry:Research & Development
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Product authentication and anti-counterfeiting protection
Anti-counterfeit product identities that capture individual surface characteristics, store them in a database and enable verification of originals worldwide; suitable for products, packaging and labels.
Grey market protection and distribution control
Product identities for detecting unauthorized resellers, tracking supply chains and controlling distribution channels; supports safeguarding sales and brand integrity.
Customer engagement with Swiss biometric QR-Code
Swiss biometric QR-Codes for personalised customer engagement, loyalty programmes, giveaways and donation campaigns; in addition, information and interactions can be accessed via smartphone.
Brand image and brand trust protection
Solutions to protect brand image, reputation and control against counterfeits and grey market activities; supports stakeholder communication and safeguarding brand value.
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