The company's purpose is to perform all types of services in the fields of sports and marketing, in particular the private placement of athletes, sponsoring and consulting. The company also aims to organize all types of events and manifestations as well as the trade of all types of products. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable to develop and expand its purpose or related thereto directly or indirectly. The company may acquire, hold, manage or sell movable and immovable assets, all except for operations prohibited by the LFAIE.