The company aims to establish and operate an international entertainment chain with a focus on virtual reality technologies and to provide consulting services in the areas of corporate development, digital assets, and process digitalization, as well as to trade in products related to its purpose. The company may establish branches and subsidiaries, take over representations, and engage in any business activities and conclude contracts of any kind that may promote or be directly or indirectly related to the company's purpose. It may acquire, hold, encumber, and sell real estate, copyrights, patents, and licenses in Switzerland and abroad. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries and third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of any kind for the obligations of these parties, including by way of pledges or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.