The company's purpose is to act as an intermediary, to buy and sell, rent, import, export and market, both retail and wholesale, bicycles (notably e-bikes), components, accessories and clothing for cycling and leisure activities, as well as movable goods of all kinds. The company may open branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may also carry out all commercial, financial or other activities that are related to its corporate purpose or aimed at promoting it.