The company aims to provide consulting and technology solutions for data-driven marketing in all digital channels with comprehensive expertise in programmatic marketing, personalization, and multi-channel integration for analysis, control, and optimization. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it, establish branches in Switzerland and abroad, participate in or merge with other companies, as well as acquire and sell real estate in Switzerland and abroad.