The company's purpose is to provide all services in the field of e-commerce, in particular consulting, creation and management of e-commerce sites, distribution of all consumer goods, in particular Manuka honey, household items, luxury and leisure products and other diverse goods; all activities in the field of management and corporate strategy, all training and support services in the field of company certification and all other activities related to the main purpose. The company may also: carry out, on its own account or on behalf of third parties, all commercial, financial or industrial operations and conclude all contracts suitable for developing its purpose or directly or indirectly related to it; participate in all companies having a direct or indirect relationship with its purpose, acquire or found them; take an interest, in any form, in all companies in Switzerland and abroad; acquire all real estate to the extent authorized by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE), exploit, rent, alienate and encumber them with all real estate mortgages; acquire all intellectual property rights and all types of licenses, manage and alienate them; create branches or subsidiaries in Switzerland or abroad; grant loans or guarantees to associates or third parties, guarantee loans subscribed by associates or third parties, secure such loans by issuing or pledging mortgage securities or other securities, as well as subscribe to any other financial commitment.