The company's purpose is to trade in goods of all kinds, in particular high-quality materials such as gold and gold jewelry, silver, stainless steel, precious metals, and precious stones. Furthermore, the company's purpose includes watch services, engravings, and telecommunications, as well as the brokerage and organization of trips of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that are directly or indirectly related to its purpose or are suitable to promote it. It may also acquire, manage, and sell real estate and securities, take out and grant loans, provide guarantees and other securities, acquire, manage, and exploit intellectual property rights. It may acquire, sell, and grant patents, licenses, and other intangible and tangible assets.