The company's purpose is to produce, exhibit and sell artworks, as well as the publishing and sale of books and other items, both retail and distance selling on all media. Additionally, it acts as a digital and analog creative agency with the purpose of operating a visual communication office, photography, graphics and marketing, as well as creating computer-based solutions for any task requiring a computer-based solution. The company may take part in similar or analogous businesses, acquire all properties for its own needs or sell them. It may establish branches in Switzerland and abroad, participate in other businesses in Switzerland and abroad, acquire businesses with an identical or analogous purpose, or merge with such businesses, acquire or sell properties, carry out all mobile, financial or service transactions and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.