The company's purpose is: the import, export and trade of products, whether physical or digital, intended for consumption; all management and exploitation services for brands; all consulting and service services in the field of digital marketing as well as all related activities. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.