The company's purpose is to operate internet platforms, online shops and related services, as well as to trade in goods of all kinds. It can develop and distribute digital products, including online courses, and offer marketing and advertising services. The company is authorized to establish branches in Switzerland and abroad, participate in or finance other companies. Furthermore, it can acquire, manage and sell intellectual property rights (trademarks, patents, copyrights), securities and licenses. In addition, the company can operate logistics and storage services, ship products independently or outsource these services to external logistics companies. It can also take over financing, provide securities for subsidiaries and third parties, and perform all activities directly or indirectly related to the company's purpose.