The company's purpose is: The directional coordination of the group with a holding function on a financial, technical, commercial and administrative level for the companies it participates in and/or controls. The company may grant loans and issue guarantees in favor of affiliated companies. The company may acquire participations and/or control in other companies and open branches, subsidiaries and franchises in Switzerland and abroad. The registration and economic exploitation of trademarks, logos, patents and similar rights. The buying and selling and international trading activity of movable goods. The purchase, sale, rental, brokerage, maintenance, design and development of software and hardware, electronic and computer products, telecommunications, consumer goods, video games and similar products. Market research and consulting services in the field of marketing. The training activity and the organization of courses, congresses and events. The company may finally acquire, rent, manage and sell real estate and vehicles in Switzerland and abroad, for real estate and vehicles in Switzerland only in accordance with Swiss law. The company may also carry out any further activity deemed useful or connected with the company's purpose.