The company's purpose is the design, manufacture, installation, marketing, distribution, and representation of kitchens, kitchen equipment, furniture, cooking systems (including barbecues and braziers), as well as any related products or accessories, under its own or third-party brands, in Switzerland or abroad. The company may grant loans. It may engage in any activity directly or indirectly related to its purpose, including the provision of services, consulting, training, importation, exportation, the granting and acquisition of licenses and franchises, as well as the management of brands and intangible rights. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, hold and manage financial stakes, carry out all commercial, financial, movable, and immovable transactions (with the exception of transactions prohibited by the LFAIE), and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto, both in Switzerland and abroad.