The core activity of edge-group is the creation and management of brand identities and strategies for companies, including corporate and product branding, as well as the development of marketing and communication concepts.
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Industry:Public Relations Consulting
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Corporate branding, consumer product branding, branding of retail and exhibition environments; strategic consulting, research, naming and design to build brand value.
Brand development & strategy
Brand strategy, brand story and brand experience development based on strategic thinking and creativity, aimed at creating a simple and fresh brand foundation.
Brand maintenance & evolution
Long-term brand maintenance, continuous monitoring and investment, including brand evolution to keep brands relevant as consumer perceptions and attitudes change.
Corporate collateral
Corporate media and brand communication materials used to promote the brand and support sales and marketing of products or services.
Brand packaging
Packaging design focused on brand communication and consumer connection, supporting buying decisions and reinforcing brand values at point of sale.
Knowledge
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