The association aims to educate learners in the fields of business, marketing, and tourism. It primarily conducts lesson units, courses, lectures within the framework of tertiary education, as well as examination creation and correction. The association's activities include the implementation of seminars at universities of applied sciences, higher vocational schools, and the associated practical courses, as well as the development and implementation of school development concepts. To the extent that this arises from the assignments, it is also active in consulting on andragogical and pedagogical issues. The association can establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The association can acquire, encumber, dispose of, and manage real estate at home and abroad. It can also arrange financing for its own or third-party account and provide securities for the liabilities of affiliated companies.