Consulting in the field of marketing and provision of marketing services, such as multichannel marketing, database/direct marketing, event management, new customer acquisition, public relations, advertising and sales promotion. The company can acquire, hold, license, exploit and sell brands, patents, industrial property rights and know-how as well as other intellectual property rights such as invention patents, industrial designs and models, factory and trade marks, acquire, manage, encumber and sell real estate, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad and take over their management and administration, carry out all commercial, financial, industrial, movable and immovable property transactions in its own name or in the name of third parties that are connected with the purpose of the company.