The company elaboratum is a consulting firm specializing in the digital transformation of businesses. The company's core activity is to support customers in developing and implementing digitalization strategies, omnichannel processes, customer journeys, and concepts. This also includes consulting on the implementation of digital technologies and systems such as shop systems, PIM, CRM, and CDP. The company offers its services in various industries, particularly in e-commerce, the insurance and finance sector, as well as in retail.