The core activity of Elena di Ancona AG is the manufacture and distribution of luxury women's clothing, accessories, and perfume and beauty products. Specifically, this includes the areas of: women's outerwear (office and city fashion, evening wear, cocktail dresses), accessories (in-house creations of scarves, shawls, hats, gloves, handbags), and perfume and beauty line (own perfume and beauty products such as luxury soap, hand cream, disinfectant wipes). The company also offers Haute Couture and Prêt-à-Porter fashion and operates its own atelier for the production of bespoke clothing.