The company's purpose is to develop, manufacture and market clothing items, in particular two-wheeler clothing, two-wheeler safety equipment and other lifestyle products such as transport containers, customized bikes and fashion accessories. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related companies. It may acquire, hold, broker and sell real estate, copyrights, patents and licenses of all kinds, as well as carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.