The company's purpose is to engage in all activities in the field of real estate, including but not limited to brokerage, purchase, sale, rental, management, administration, appraisal, renovation, promotion, construction and consulting. The company also aims to represent and distribute brands, as well as engage in all activities related to events, marketing and advertising. The company may carry out all operations directly or indirectly related to this purpose, as well as all operations that may promote the purpose and interest of the company. The Company may also, in Switzerland and abroad, create branches or subsidiaries, take participations in, and more generally participate in, all companies and entities having a direct or indirect relationship with its purpose; carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations (excluding operations subject to the authorization regime under the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE)) directly or indirectly related to its purpose or likely to promote it, in particular, when permitted by law, acquire, manage, operate and sell real estate; grant loans or any other form of financing and provide guarantees of all kinds, for the direct or indirect benefit of its shareholders, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the Company's assets.