The company's purpose is graphic and web design, branding, marketing, digital marketing, advertising, software development, fashion promotion and design, interior design, magazine design and promotion. The company may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; purchase, sale, management of properties in Switzerland and abroad, asset management, provision of services of all kinds in these areas, project management for renovation projects, as well as holding real estate or participations in real estate companies, excluding all real estate transactions prohibited by the LFAIE; open branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.