The company's purpose is to design, create, produce and market innovative products and services aimed at improving well-being, productivity and personal fulfillment, in particular: personal planning and organization tools such as agendas, notebooks and planners, resources and content related to personal and professional development, and any other product or service contributing to the personal and professional fulfillment of individuals. The company may also develop, produce and market any other range of complementary or distinct products or services, in line with the values of innovation, personal growth and well-being promoted by the company. The company may, on its own behalf or on behalf of third parties, carry out all operations directly or indirectly related to its corporate purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose and conclude all contracts aimed at developing its purpose or related thereto directly or indirectly.