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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,952 companies indexed · Last updated: today
DirectoryFinance & InsuranceHolding companyZurichEmil Frey Holding AG
Emil Frey Holding AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Emil Frey Holding AG is a company group in the automotive sector that sells vehicles and represents multiple brands. Its activities include new and used cars, leasing and financing, as well as workshop, body repair and other service services.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Holding company
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4.1/5

Emil Frey Holding AG

✓ Offered1
Property management and development
Management, maintenance and development of properties and land; competence center for office and commercial properties, warehouses, driving safety schools, as well as private apartments and properties.
Trust & reputation

ranQ Trust Score of Emil Frey Holding AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of November 2026

Without public customer reviews the score stays capped.

Emil Frey Holding AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
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CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Emil Frey Holding AG scores 89.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Emil Frey Holding AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Emil Frey Holding AG scores 71.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.43.34%
Qualifications+0.00

Emil Frey Holding AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

November 22, 2025Media
Schweizer Gigant Emil Frey dominiert Europas Automarkt
blick.ch
July 11, 2025Media
Steigt Autohändler Emil Frey bei Traditionsklub 1860 München ein?
blick.ch
October 24, 2024Media
Emil Frey Gruppe: Patron Walter Frey ist 81-jährig – und kein bisschen müde
bilanz.ch
December 14, 2017Media
Emil Frey Gruppe übernimmt Otto Rupf AG
auto-wirtschaft.ch

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Location

Badenerstrasse 600
8048 Zurich

At a glance

Legal form
Corporation
UID
CHE-102.652.102
Founded
1970 · 56 years
Last commercial register change
July 28, 2026
Employees
11 to 20

Active in 1 of 26 cantons · 1 municipality

  • ZHZurich
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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