The company's purpose is to provide services in the fields of advertising and sales, particularly the creation of concepts, the implementation and supervision of sales promotion measures, as well as the provision of all consulting services in this context. Furthermore, the company aims to supervise projects as a supervisor and to trade in goods of all kinds. The company may establish branches and subsidiaries, both domestically and abroad, and may participate in other companies, both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate, both domestically and abroad. It may also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.