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DirectoryRetail & CommerceRetail - Toys & Baby ProductsChamEmpire Brand Building AG
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Empire Brand Building AG

Summary

About the company

The core activity of Empire Brand Building AG is the development, management and marketing of various brands and products, particularly in the area of family and children's items, such as toys, children's clothing and accessories. The company also operates an online shop and provides a platform for the sale of its products.

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Offering

Products & services

Industry:Retail - Toys & Baby Products
✓ Offered7
Online marketplace (Baddel Daddel)
Online marketplace for young families and expectant parents, usable as a second-hand platform and consumer marketplace; in future with merchant connectivity as well as a family magazine, baby-sitter search and doctors’ card.
Family marketplace
Family marketplace for toys, clothing, prams and furniture; free to use, focused on family products and featuring an extensive guide to relevant topics.
Cosmetics distribution (Cleo & Tess)
Distribution company for cosmetics, make-up and fragrances from leading brands; geared towards a curated selection for women.
Intimate lifestyle products (Squerk.com)
E-commerce platform for intimate lifestyle products, with a product range for a young target group; launch in Germany and Austria, with possible expansion in Europe later.
Cashback programme for shareholders
Shareholder benefit programme with 5% cashback on net merchandise values for purchases in the connected online shops; valid for eligible shareholders from 100 shares.
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Location

Gewerbestrasse 11
6330 Cham

At a glance

Legal form
Corporation
UID
CHE-215.629.780
Founded
2014 · 12 years
Last commercial register change
November 27, 2025
Employees
1 to 10

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