The company aims to provide services to increase the success, well-being and satisfaction of companies, organizations, families and individuals. The services offered include online marketing, search engine marketing, business coaching, life coaching, life and nutrition counseling, as well as the creation and dissemination of knowledge through seminars, lectures, events, conferences, internet, DVD, book trade and similar. Furthermore, the company aims to manufacture and distribute health-conscious food and beverages, among other things in the form of event catering. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.