The company aims to create an advertising platform in historic motorsport, initiate, organize and conduct events of all kinds in historic and modern motorsport for private individuals and companies, as well as acquire, build, trade and rent vehicles. It can carry out brokerage and commission transactions. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.