The company's purpose is to provide consulting and training services in the areas of personal development, coaching and physical well-being. In Switzerland and abroad, it may establish branches, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, industrial, movable or immovable transactions, except those prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE), and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.